Audience mix

Subscribers

Snapshot of member mix and what each plan is meant to unlock.

VAULT+
58%
Core listening tier
VAULT VIP
27%
Exclusive-first members
FOUNDERS
15%
Highest-value superfans
Free
Taste the catalog and unlock previews before you commit.
  • Curated previews
  • News and drop alerts
  • Upgrade at any time
VAULT+
Full catalog access for everyday listening.
  • Unlimited playback
  • Offline download queue
  • Members-only library tools
VAULT VIP
Early access, exclusives, and deeper artist access.
  • Everything in VAULT+
  • Exclusive drops
  • Voice notes and behind-the-scenes cuts
Founders
Collector-tier access for superfans and launch supporters.
  • Everything in VIP
  • Private rollout previews
  • Priority event windows

Recent subscriptions

See who joined recently and how your audience is building across the different tiers.

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